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Psychology of Communication: personality 

Personality: trait theories

Trait theories of personality are based on the assumption that a person's personality can be captured in a series of binary oppositions. My students are required when considering their performance in their practical work to take into account a variety of factors which might have influenced their performance. They seem to like to latch on to trait theories of personality as an explanation of, for example, why they didn't complete their work by the deadlines (laziness), why they had difficulty with an interviewee (shyness) and so on. Looking back over their work as a whole, they will often be tempted to explain their success or failure in terms of their own personality characteristics which they see as largely unvarying.

I am personally skeptical of trait theories of personality. I find it hard to accept that a personality can be summed up in sixteen (or however many) adjectives and am certainly not persuaded that such supposed traits are relatively permanent. I am really uncomfortable with any talk of 'personality' at all in fact, but maybe that's a personality defect of mine. It seems to me that such theories (or at least the common applications of such theories) overlook the constantly changing situations in which we find ourselves during the course of each day. A little reflection will soon reveal that, although some of us may think of people in such terms, the reality doesn't support such a theory. As Argyle (1982) points out, if persons and situations are equally important and we take three mythical people with a varying degree of a tendency to arrive late in their personality, then we would expect to find something like this:

minutes late for: lecture tutorial coffee person means:
Tom 0 3 6 3
Dick 3 6 9 6
Harry 6 9 12 9
situation means: 3 6 9 6

What we're much more likely to get in practice is something like this:

minutes late for: lecture tutorial coffee person means:
Tom -6 3 12 3
Dick 3 6 9 6
Harry 12 9 6 9
situation means: 3 6 9 6

You'll notice that the means remain the same, but there are considerable differences between the people's lateness in response to the situation. Harry is really bored by lectures and always arrives late, but Tom is really keen on them and is always early, whereas he tends to arrive very late for coffee because all his mates' smoking hurts his eyes, whilst Harry quite enjoys meeting his mates and sitting around drinking coffee and smoking.

It is not the case that the people are consistent in their lateness. There is an interaction between situation and personality. Thus, the traditional trait model has been replaced by the interactionist model of personality. Such a model does not deny that there may be generalizable aspects of a personality, but denies that they will be consistently evidenced across all situations.

So, I think it's worth saying that, however attractive you may find trait models of personality, however suggestive they may be of explanations, you do need, as always in communication, to bear the context in mind. As Argyle quite memorably expresses it (referring to Person and Situation as 'P' and 'S'):

In order to predict how a particular person will behave in a particular situation, we need to know something else - the equation showing how P and S interact, which is of the general form
B = f(P,S)

This states that the amount of some form of behaviour is a mathematical function of personality and situation variables.

1982 : 116-7

With that caveat in mind, go ahead:

Trait theorists generally take the view that our character traits are inherited. The most famous British psychologist to take that view is Hans Eysenck.

Eysenck

Eysenck considers that there are two major dimensions of personality which account for the many different types of person we encounter. They are extroversion and introversion. As you can see from the graphic, personality is measured on the dimensions

extrovert <----> introvert

and

neurotic <----> normal (or stable)

Each of these dimensions is made up of several second-order factors:

Extroversion: activity, sociability, risk-taking, impulsiveness, expressiveness, reflectiveness, responsibility

Neuroticism: self-esteem, happiness, anxiety, obsessiveness, autonomy, hypochondriasis, guilt

When the factors are plotted against one another, we end up placing a person on the scales shown in the graphic. The quarters of the circle roughly correspond, incidentally, to the ancient Greeks' division into phlegmatic, choleric, sanguine and melancholic.)

If you would like to try to find out what your personality is according to Eysenck, you could buy Test Your Own Personality.

A criticism of Eysenck's personality theory is that it was originally developed from a very small sample only, and that that has led to oversimplification.

A further criticism is that the testing is based entirely on self-reports and is therefore likely to be heavily influenced by the respondent's mood at the time.

As you may have gathered from my comments at the beginning of this section, I am uncomfortable with the suggestion that personality tends to vary little over time and am therefore also uncomfortable with the ideas, supported by Eysenck, of inherited personality traits, in part because that notion implies that personality is unlikely to be changeable. Unhappy though I may be with that idea, I am obliged to mention that it is in fact supported by studies of identical twins raised apart. According to Pinker (1998 : 448), personalities differ in at least five ways:

According to Pinker, these traits have been tested for in dozens of studies of thousands of people all over the world and have shown that around 50% of the variation in personality has genetic causes. Only around 5% of personality differences can be accounted for by upbringing. Studies of identical twins reared apart have shown that they are alike even down to personality 'tics' such as flushing the toilet both before and after use. Conversely, unrelated children reared in the same home are about as unalike in personality as any two people picked from the population at random. You will be aware that Pinker's claims, if they can be supported, pose serious questions to cultural studies, where it is pretty much a given that most aspects of our personality are culturally conditioned.

Cattell

Cattell established his list of traits from a variety of sources and thus avoids the criticism of Eysenck's self-reporting method.

According to Cattell, there are sixteen factors of personality, all bipolar:
 
 

reserved outgoing
less intelligent more intelligent
affected by feelings emotionally stable
submissive dominant
serious happy-go-lucky
expedient conscientious
timid venturesome
tough-minded sensitive
trusting suspicious
practical imaginative
forthright shrewd
self-assured apprehensive
conservative experimenting
group dependent self-sufficient
uncontrolled controlled
relaxed tense

(source Hayes & Orrell (1993))

Cattell is often criticised for having produced an overly simplistic model. It is also objected that his system is too rigid, since certain traits may be very important for understanding some people and totally irrelevant to others. However, he himself drew attention to the variability introduced by such factors as the situation, the rôle currently being played and faking.

Adorno - the authoritarian personality

I'm not at all sure that Adorno's research belongs here, but I couldn't think of anywhere else to put it. The Authoritarian Personality arose out of research into prejudice conducted by the members of the Frankfurt School with funding from the American Jewish Committee. Adorno worked on the project with a group of psychologists from Berkeley who sent out questionnaires to over 2000 respondents. The answers were classified so that they placed individuals on a scale of A-S (anti-Semitism E (ethnocentrism), PEC (political-economic conservatism) and F (potentially fascist). This was then followed up by individuals who scored high and low on the scale. The following are the characteristics of the authoritarian personality:
Conventionalism Rigid adherence to conventional, middle-class values 
Authoritarian submission Submissive, uncritical attitude toward idealized moral authorities of the in-group 
Authoritarian aggression Tendency to be on the lookout for, and to condemn, reject, and punish people who violate conventional values
Anti-intraception Opposition to the subjective, the imaginative, the tender-minded 
Superstition and stereotypy the belief in mystical determinants of the individual's fate; the disposition to think in rigid categories 
Power and 'toughness' Preoccupation with the dominance-submission, strong-weak, leader-follower dimension; identification with power figures; overemphasis upon the conventionalized attributes of the ego; exaggerated assertion of strength and toughness 
Destructiveness and cynicism Generalized hostility, vilification of the human 
Projectivity The disposition to believe that wild and dangerous things go on in the world; the projection of unconscious emotional impulses 
Sex Exaggerated concern with sexual 'goings-on' 

Such are the characteristics of the potentially fascist personality.


Related Articles:
Psychoanalytic theories

Humanistic theories

Kelly's personal construct theory

Trait theories

Personality measurement
 
 
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